Thinking on design, development and digital strategy from the team.
Whether you sell software, services or shoes, your buyers are making decisions in the same environment: too many options, not enough time, and a constant stream of “best of” lists, ads and recommendations competing for attention
Exploring how AI-driven agentic search is reshaping ecommerce, shifting online shopping from keyword-based browsing to intent-led experiences that help you discover, compare, and purchase products more seamlessly and intelligently.
AI search has become one of those areas that everyone is talking about, but the mechanics behind it are still a bit of a mystery. Tools like ChatGPT, Gemini and Copilot are now part of the fabric of search, but the way these systems select, interpret and summarise information isn’t explained in the same way traditional search ranking has been over the years.
If you’re in charge of marketing, you’re expected to deliver results. But apparently, you also need to master brand strategy, know your way around SEO, be fluent in AI, lead campaigns, manage platforms, and think big - all while keeping the website in check. That's a lot for anyone...
Here’s a clear look at some of the new features in Shopify's summer 2025 update, so you don't have to trawl through the official publication yourself.
Search has changed - and probably a lot faster than any of us thought. With the rise of generative AI tools like Google’s Gemini, users are getting answers directly from AI-generated summaries, often without clicking through to a traditional search result at all.
WordPress plugins are a bit like kitchen gadgets. Some are indispensable (a good bread knife, a reliable coffee machine), while others clutter your drawers, promising the world but delivering very little (looking at you, grape cutter!).
Although the pandemic was one of the most bonkers things to happen to all of us in recent times (and there's been many bonkers things as of late too!), it created a boom for a lot of retail brands. Fast forward to 2025, and for many, things seem to be going in the opposite direction.
Regardless of whether you administer your Shopify store yourself, or work with a development partner, the right apps can solve a whole host of common eCommerce challenges. We’ve rounded up seven apps we genuinely love - that help Shopify businesses run even smarter.
For a lot of B2B brands, 2024 felt like a bit of an uphill battle. Decisions took longer, competition was fierce and everyone was looking for the magic formula for new biz acquisition. As we traverse the start of 2025, “AI is knocking at the door”, “Competition is just as fierce” and “Customer expectations are […]
Networking can sometimes feel like attending a wedding where you don’t know anyone - awkward, tentative and unsure of how to break the ice. But at The Barrow Club, the atmosphere was entirely different.
At the tail end of last year, we had the privilege of sponsoring and attending Together Co’s Winter Warmer event at Brighton’s Grand Hotel. Together Co is a charity that means a lot to me, working tirelessly to tackle loneliness and bring people together in our community. The event was such a lovely reminder of […]
