Static rebuild — work in progress
115 pages are generated from the WordPress REST API at build time, plus index pages for work, team and careers. Links marked ↗ still point at the live site.
gf/v2 namespace — 3 posts show a placeholderWhether you sell software, services or shoes, your buyers are making decisions in the same environment: too many options, not enough time, and a constant stream of “best of” lists, ads and recommendations competing for attention
Exploring how AI-driven agentic search is reshaping ecommerce, shifting online shopping from keyword-based browsing to intent-led experiences that help you discover, compare, and purchase products more seamlessly and intelligently.
AI search has become one of those areas that everyone is talking about, but the mechanics behind it are still a bit of a mystery. Tools like ChatGPT, Gemini and Copilot are now part of the fabric of search, but the way these systems select, interpret and summarise information isn’t explained in the same way traditional search ranking has been over the years.
